Motorcycle Dealer Trade Insurance

Bike Dealer is an award-winning motorbike dealer insurance policy designed by Wilby to meet the insurance needs of motorcycle dealerships.

We are able to provide cover that is designed to fit your business.

In 2012, Bike Dealer won a British Insurance Award highlighting the motorcycle trade insurance schemes success and there are now more than 80 dealers across the UK who are covered by the Bike Dealer scheme.

Talk to Wilby, and you’re talking to real people who understand motorbikes and understand your trade. We know the risks you face and we know how to deliver the right cover at the right price.

Plus, we have our own claims team and loss adjuster in house who will get you the best possible settlement if you need to make a claim.

Our Bike Dealer trade insurance scheme has been chosen by The National Motorcycle Dealer Association (NMDA) as their recommended insurance product ensuring that NMDA members receive award winning motor trade insurance. 

This recommendation further enhances the reputation of our successful scheme which also won a British Insurance Award last year and now provides cover for more than 80 dealers across the UK.

Stephen Latham, Head of NMDA said “We’re committed to offering our members a wide range of benefits provided by partners we believe can really add value. In the Bike Dealer product, we believe that we’ve found our members the perfect solution for their insurance needs and look forward to working with Wilby Ltd to promote this to our members.”

Here are some of the benefits of the tailor-made Bike Dealer Insurance Policy: 

  • Unaccompanied demonstration cover - not limited by age or experience and including pillion cover
  • Underwritten by Alllianz - one of the UK’s leading insurers
  • Interest free monthly payment plan
  • New for old replacement - on Cars Vans & Bikes if total loss or theft occurs to any vehicle owned by the insured if less than 12 months old from new 
  • Seasonal increase - provides 30% uplift of stock on dates to suit your business
  • A dedicated claims manager - so you can get straight through to speak to someone

Additional Services

  • In-house loss adjuster service ensuring rapid recovery and the best possible settlement in case of loss
  • In-house health and safety adviser to assist with compliance with regulations and legislation

"We moved our insurance arrangements to Wilby Ltd’s Bike Dealer scheme in 2012 and could not be happier with the service we've received. We've found since joining the Bike Dealer team that they understand the bike trade and are prompt to respond to any queries we have.

"They also improved our cover and reduced our premium so the decision to move to them was an easy one, we would recommend them to any motorcycle dealer."

West Coast Harley

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